Bandmates Tyler Joseph and Josh Dun are obsessed with their fans, so they made sure to take time to hop from server to server as their avatars ToggAndJog and JogAndTogg, meeting fans from across the globe. to kick off the band’s sold-out Takeøver Tour with an exclusive virtual concert on Roblox. Late last year, for example, Twenty One Pilots took the virtual stage with a pioneering interactive concert experience The five-song interactive and ‘choose your own adventure’-style concert captivated people from over 160 countries, with nearly 70% of attendees coming together from outside of the U.S. Video creators can interact using unique avatars (more on this later), build virtual worlds for followers to convene, or even premier a video (using VideoFrame ) on Roblox for fans to watch together.
In the 3D world, creators connect with fans in immersive social experiences. With users from 180 countries on Roblox, 53% of which are over the age of 13, the potential reach for creators is massive.Įngagement on the Roblox platform is deep. With this vast variety of content comes a diverse, global scale that brings video creators’ content to new audiences. Width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Engagement Opportunities But Megan hasn’t stopped there, she has also created a line of avatar fashion representing her brand which sells in the Roblox Marketplace. She co-founded a development studio called Wonder Works Studio, which has created several Roblox experiences to connect with their fans, and fans have responded in kind with 220.7 million visits to their flagship experience Overlook Bay alone. Take MeganPlays as an example, who I will be speaking with later today at VidCon. Several have already started trailblazing, not only by creating video content based on Roblox experiences, but also by bringing their innovation and creativity to the Roblox platform. Every experience is free, which means users see no barriers to trying new ones, and video creators have ample inspiration to build on. From gaming to social hangouts, to concerts, sports, fashion and film, and more, the range of experiences on the Roblox platform makes it easy for creators to follow their passion and connect to their audiences. While Roblox provides the technology that allows for both physics-defying and reality-mirroring creations, it’s the 10.5 million developers across the globe who have built more than 29 million virtual experiences across genres. We believe this 3D metaverse provides ample opportunities beyond familiar, but comparatively static, 2D screen content. Whatever exists in real li fe can be built in digital life on Roblox without the restrictive parameters of language or location - and sometimes even physics, like in Tai Verdes’ gravity-defying, teleporting concert. By expanding from 2D, one-way communication and content distribution platforms into 3D immersive and shared worlds, the possibilities are endless. Some call this the metaverse, and it’s the next frontier for creators of all kinds.
They want to be where the audience is and find richer ways to create, connect and interact with their audience, and synchronous 3D immersive experiences provide a new canvas for creativity. Creators like InquisitorMaster, LeahAshe, and KreekCraft have found tremendous success by leveraging the Roblox platform to create engaging content, and we expect this trend to continue growing as more people join the Roblox community.īut video creators have bigger plans! Increasingly more creators are seeing Roblox as a platform to foster a healthy, rich community around their content and personal brands.
Every month, videos about Roblox get more than 10 billion views on YouTube alone, thanks to the creativity and charisma of the awesome video creators who are behind them. Influencers and video creators are integral to this community. As of the first quarter of this year, there are over 54.1 million people coming to Roblox every day, to connect with friends, to participate in these immersive experiences and to have fun. We are creating a platform for immersive human co-experience, and people all over the world are participating and contributing millions of 3D experiences, all created by users. Roblox’s vision is to reimagine the way people come together to create, learn, play, work and socialize.
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